THE ASK //

Identify a unique consumer need in journal products and provide a new product offering for TJ Maxx and Homegoods retailers to differentiate the Roobee brand from other standard journal offerings.

Provide consistent customer news and updates from the brand with a streamlined product rotation process; providing new product every 3-6 months.

DESIGN OBJECTIVES & SUCCESS CRITERIA

Design product collections to align with current market trends of personalization in journaling. Design and write content to fit the target consumer’s personal needs relating to life goals, health and wellness. Inside content creation was limited to under 4 page spread designs to accommodate the printing process and budget restrictions.

PROJECT EXPERIENCE //

• Creative development for cover designs, interior content layout, and content creation

• Product research to identify consumer needs

• Concept presentations to cross-functional teams for alignment

• Pre-production product sample reviews from print vendor to ensure print quality