THE ASK //

Differentiate the smirk.™ brand products from other stationery products, by reflecting the brands unique consumer target through color, witty and snarky copy.

Provide consistent customer news and updates from the brand with a streamlined suggested rotation process.

DESIGN OBJECTIVES & SUCCESS CRITERIA

Design product collections to align with current market trends and fit within the the target consumer’s social trends and language.

PROJECT EXPERIENCE //

• Trend research & creative development for product designs, illustration, packaging extensions, and copy writing

• Designed planogram layout

• Concept presentations to cross-functional teams for alignment

• Pre-production product sample reviews from print vendor to ensure print quality