THE ASK //

Develop an identity marker and set of initial assets that represents Katy’s personal brand and serves as inspiration for future assets and marketing materials. Katy is a multidisciplinary brand builder as an expert in design, brand, strategy, communications and marketing.

DESIGN OBJECTIVES & SUCCESS CRITERIA

Represents both the art and science of brand building (rigor & creativity, analytics & intuition, logic & magic) while staying close to the brand personality: collaborative, upbeat, optimistic, strategic, professional, approachable, and modern.

PROJECT EXPERIENCE //

• In-depth market research audit of competitors to establish differentiation

• Developed a range of brand mark concepts and initial marketing assets and templates

• Established the brand’s color palette to reflect the upbeat, approachable brand personality

• Created brand guidelines for future asset development