THE ASK //

Cookies and Cream Co. is an upscale, designer ice cream shop specializing in freshly made ice cream cookie sandwiches that are customizable to each individual.

Developed an identity marker and set of initial assets that captures the company’s brand personality: quality, premium, minimal, approachable, designer, trendy.

DESIGN OBJECTIVES & SUCCESS CRITERIA

The design must be simple, yet disruptive to allow for easy recognition, versatility and memorability in a physical space. The design must capture the target audience: Gen Z social influencers and families.

PROJECT EXPERIENCE //

• In-depth market research audit of competitors to establish differentiation.

• Developed a range of brand mark concepts and initial assets including packaging, uniforms, store-fronts, pop-up store, and marketing materials.

• Established the brand’s color palette to reflect the premium, quality, and minimalist brand personality.

• Created brand guidelines for future asset development.