Good Farma Brand Assets
COMPANY: FREELANCE // LAUNCH: 2020
THE ASK //
Develop an identity marker and set of initial assets that captures the company’s disruptive brand personality in the nutrition world: rebel, rogue, spunky, witty, truthful, colorful.
Represent a change agent for the food and medical systems built on a common sense approach (anti-diet culture, anti-supplementation, anti-food trends).
DESIGN OBJECTIVES & SUCCESS CRITERIA
The design must be simple, yet disruptive to allow for easy recognition, versatility and memorability. The design must work well both online through social media and website, as well as offline through promotional materials.
PROJECT EXPERIENCE //
In-depth market research audit of competitors to establish differentiation.
Developed a range of brand mark concepts.
Established the brand’s color palette to reflect the bold, colorful brand personality.
Created brand guidelines for future asset development.
Designed and illustrated the “Off the Label” podcast cover art.
FROM
TO
Logo Update
From: Soft, Local, In-Person Services, Short Term Nutrition Solutions, Nutritionist
To: Spunky, Disruptive, National, Mass Education, Sustainable Nutrition, Rebel with 10,000 Causes
Print and Online Brand Assets
Podcast Cover
Expanding on Good Farma’s disruptive brand personality, this podcast title and artwork was inspired by a classic soup can mixed with the play on words to tie together the theme of the podcast: truthful, informative, and witty common sense on all topics related to food, health, wellness and nutrition.